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Thursday, 21 April 2011

New techniques for SEO in 2011


Naturally 2011 is not different from 2010. Now what are your expectations from Search Engine Optimization in 2011? 

A lot has happened historically in the crazy world of internet marketing & I don't expect any changes in 2011. But before they discuss the expectations of SEO in 2011, let's have a glance back at a major speaking point in 2010...
Preview by Google - Recently released Google Instant which gives as immediate results as we type our search query in Google search engine. Since it was released, a lot of people have found it useful in terms of giving super fast results. There are many such new thing started by Google and it is still kept as a secret and only used by top internet marketers.

Now what are the new techniques in SEO?

SEO is the most effective way to fetch free traffic to your website. We need to keep us updated with search engine as they are going to make some changes in 2011. Search engines are always changing their algorithms and they constantly update their data. As there are many newbie entered into internet marketing world - it is expected to be a busy year for search engines.

What changes are expected

  1. SEO and SMO (Social Media Optimization) are elected as a king in 2011, As many of you must have noticed that Google and other search engines loves Twitter, Facebook, LinkedIn etc. So you must keep up with Social media optimization and Social media marketing.
  2. As Yahoo and Bing are Google's major competitors, changes in Google ranking will be the main aim of all search engines.
  3. As Facebook has now became number 2 site over the world wide web, a recent news is announced by Facebook that they are going to launch an internet directory like Google and it seems that many Facebook users will switch on to Facebook directory.
  4. Still there are lot more things to come in internet marketing world. You need to be alert to get such information.

source:-http://www.freelancercafe.com/sales-a-marketing/search-engine-optimization/615-new-seo-techniques-2011.html

Profitable Business Of 2011-2012

In this article we give several ideas on how to get into this business:
* Business Ideas to renewable energy
* Sale of solar energy
* Investment in solar farms
             Keep in mind that renewable energy will also create many jobs related to that activity, with the most is going to sue the installers of solar panels.
If you are interested on the other hand open up a gap in business that will inevitably be part of our lives in the future
* The future business
Experts say the robotics and domódica is in the same growth stage information technology 20 years ago. So we must not neglect this fact.
On the other hand has created new business ideas in relation to services to homes and businesses. 

We have prepared a variety, hoping they will help you focus better:
* Business Ideas with housing services
* Business ideas related to business services

If you live in a country that regularly receives tourism, we have not forgotten the business relating to leisure and tourism, which are numerous ideas that can be performed:
* Business ideas relating to leisure and tourism

Small Business Ideas

You can find small business ideas all around you. If you can’t afford to make a big investment than a small business is the perfect solution for you. Try to find something with small costs and a good profit. You can be your own boss if you follow a few great business ideas.

Some of the best small business can be made at home. This will be less expensive than renting an office outside the house. You will be able to deduct some of the expenses from taxes. For example a pat of the electricity bill will be considered as business expenses. You can just rearrange a room from your house. That will be your new working space.
Use Internet as your main tool. An on line business will cost you a lot less than an off line one. The income can be without limits. It all depends of the effort you’re putting in it. Depending of your skills, there are a lot of internet business to choose from. You can make your own program and earn as much as you want. Remember that you have to take this seriously. You will not have a fix payment any more. This is why it’s always better to have a reserve of money for when you can’t work.
A good example for an on line business is freelance writing. If your writing skill are god enough, you can get paid for writing articles. You can choose to write about anything you want. There are a lot of companies willing to pay you for product reviews. So all you have to do is to share your opinion about a product you tried. You can calculate your own income. For example if you want 40$ a day you can check how many articles you must write daily.
Another idea for a small on line business is internet marketing. You can create your own digital products or you can become an affiliate marketer. For this business you need a professional website and a lot of targeted traffic. Keep in mind that you need to advertise your sales website in order to attract clients.
For better results you must set up a good working plan. Write down how many hours a day you would like to work. You can even work during the night.
At the beginning of every month you should set up a new goal. Make sure your goals will be realistic enough.

Wednesday, 20 April 2011

Infographic : Quickstart Guide to Social Media for Business

1. ESTABLISH YOUR GOALS 
  • Ask why you need to be in social media.
  • Formulate your social media goals and objectives.
  • Align with the business goals of your company.
1a. GET INPUT FROM STAKEHOLDERS
Conduct interviews and internal surveys to find out what social media channels would best serve your company and your goals.
2. WHERE ARE YOUR BUYERS? 
  • Map your buyers’ personae.
  • Find channels where your team’s and buyers’ interactions intersect.
  • Determine which social media channels will work best in reaching out to them.
3. MAP INFLUENCES 
  • Use monitoring tools to find out more about your prospects.
  • Discover the “influencers” of buyers’ purchase decisions – bloggers, partners, and even competitors.
4. MAP RESPONSIBILITIES 
  • Distribute key roles among stakeholders.
  • Set up a social media “task force” around key responsibilities
5. SET UP YOUR CHANNELSUse the internal survey results and buyers’ personae to determine which channels you will engage in, e.g., Facebook, Twitter, LinkedIn 6. ESTABLISH YOUR CONTENT STRATEGY 
  • Source for existing content and repurpose it, e.g., whitepapers, case studies, opinion pieces, videos, etc.
  • Identify topics that align with key marketing focus areas.
  • Research to determine relevancy by searching for brand name, competitors, and target keywords
7. ESTABLISH YOUR METRICS 
  • Create and align metrics and monitoring framework with strategic objectives.
  • Some key measurement goals include Reach, Buzz, Sentiment, Influence.
  • Measure only what matters to the business.
8. CUSTOMIZE YOUR CHANNELSSet up, customize and optimize your channels, e.g., multi-author blogging platform, customized FB page, YouTube channel, etc.
9. SET UP ENGAGEMENT FRAMEWORK 
  • Work out who responds, how, where (what channel), and how often.
  • Constancy and immediacy are keys to well-managed social media engagement.
10. DEVELOP A SOCIAL MEDIA POLICY 
  • Based on best practices, what’s acceptable, out-of-bounds markers, confidential information, business vs. personal capacity, etc.
  • Document everything to avoid grey areas that may hinder engagement.
11. PUBLISH YOUR INITIAL CONTENT 
  • Develop an editorial schedule.
  • Populate your channels with appropriate content.
  • Establish content syndication mechanisms across social media channels.
12. MONITOR & MEASURESet up monitoring and measurement tools based on the metrics established earlier.
13. HARNESS THE POWER OF YOUR INTERNAL NETWORKS 
  • Time to get your team to provide the initial ballast.
  • Propagate, publicize, promote.
14. YOU ARE OFF! 
  • Analyze, Adapt and Improve: Adapt any new findings into current processes, and improve efforts as you navigate through this social media journey.
  • Remember – this is an iterative process.

source: - http://www.b2bento.com/infographic-quickstart-guide-to-social-media-for-business/