HOW DO I GET TRAFFIC TO MY SITE?

Improve your Internet Presence

1. 1
   Offer free, original, and quality content on your site. This is the most effective means for increasing traffic to a website; offering people something that they cannot obtain elsewhere, or at least, not to the level of quality that you are offering it. Ways in which to ensure that your content is of higher quality than competitors or is unique include:
   
   
   
   • Creating content that is helpful and useful. Simply cobbling together information from another website will not generate traffic. You need to offer visitors the information they need to achieve a goal, solve a problem, be entertained, find out quality news or have a good laugh.
   • Keep it fresh. For repeat visits, it is crucial to provide regular updates to the website, especially in frequently viewed zones. Add fresh content every few days if possible; at a minimum, weekly.
   • To have a fully functioning and successful website, you need to make sure your tags are in place and your links are not broken. You also need to submit a sitemap.xml file to Google to have your website show up in Google's search engines. There is a tool that inspects websites just in case you missed tags and links and it creates a free sitemap.xml file. It gives you results in minutes.
   • Outsource article writing. If you hate the thought of generating content yourself, or your team is not writing-savvy, consider outsourcing this end of the task. Depending on the length, content, specialization and quality required, prices can start as low as US$5 per article. However, don't neglect attempting to write your own work - who better than you knows your own business, hobby or club and can express precisely what needs to be said? Just sit down and start writing an article. You may be impressed when you're done!
   • Add video to your landing pages (VLP - Video Landing Page) that is informative and relevant to your site. Respected studies show that good video can improve conversions and page ranking more than most any other item you can add to your pages.
   • Use landing pages for fast fulfillment of your PPC advertisement.
2. 2
   Trying to get more backlinks on your website this may help to increase the traffic.
   • Get a proofreader. Poor spelling and grammar reflect badly on the services and information being provided; avoid unwarranted negative judgments by getting the writing in order prior to publication online.
   • Avoid content generators. While these were once the delight of a fledgling web industry, they are no longer useful. Putting your own team's creativity online is what is useful.
   • Never copy and paste from another website - Google, Yahoo, MSN and other search engines are too smart for this nowadays and will detect copied and unoriginal content, sending you to the bottom of the pile.
   
   Improve your search engine ranking by focusing your content on keywords related to your topic. This is called search engine optimization and will help people find your website when they're searching the Web. Make sure the keywords flow naturally with the text and when you are brainstorming for good words, ask around for words that come naturally to people of all ages when looking for your type of site. To help you understand better, realize that the keywords not only go into headings and page names but also into "meta tags". "Meta tags" are the software code that website visitors do not see but search engines do. Finally, don't overdo the keywords; over-stuffing keywords will result in a very low search ranking for your website. Also, be very careful not to place key text inside graphics; search engines cannot pick up graphics.

Advertise your presence. Besides using links, you must make use of numerous other ways to increase web traffic. Sit down and write a list of all the ways you can think of to get your web address noticed and clicked on. For example:

• If you have money - consider pay per click. The big search engines like Google, Yahoo, Microsoft provide schemes. But find out first how to limit your expenditure to the level you want.
• Use e-zines. Make your own that relate to your website and form a regular reminder each issue for people to visit your website. Submit all the free e-zine directories on the internet.
• Submit your articles to e-zines, websites and writing sites that accept article submissions. Include your business information and web address at the end of the article. This is a good way to create one-way backlinks to your website. This is the most effective way to get listed on any search engine. Usually, the more relevant links you have pointing to your site the higher you will rank.
• Go beyond the electronic medium and into the print medium. Advertise in local newspapers, business brochures, magazines, nationwide publications and mail-drop literature. And don't forget the perennial favorite, the good old Yellow Pages™ - printed version naturally!
• Small business cards left in cafés, on signboards, exchanged at meetings etc.
• Use local resources such as clubs, libraries and community centers for non-profit website awareness raising.
• Participate on message boards. Post answers to other people's questions, ask questions and post appropriate information. Include your signature file containing your website's URL at the end of all your postings.
• Start your own online discussion community. It could be an online message board, e-mail discussion list or chat room. When people get involved in your community, they will regularly return to communicate with others.
• Use word of mouth. Tell everyone you know about your website, give out business cards to passers-by in the street, and so on. You might even want to run a guerrilla marketing program!
• Use your car, especially if your website is area-specific (e.g. a website detailing local events or selling local services). Get some vinyl decals or bumper stickers created and turn your car into a moving advertisement, literally driving traffic to your web site!